REVIVING A HERITAGE FASHION MAGAZINE FOR THE U.S. MARKET

CHALLENGE

A legacy European fashion title sought to relaunch its U.S. edition in a saturated media landscape, targeting affluent, digitally native audiences while preserving brand heritage.

YPB GLOBAL’S ROLE

  • Led strategic repositioning to align with modern luxury consumers in a new market

  • Reimagined distribution: combining selective print with digitally optimized reach

  • Brokered brand-enhancing partnerships and targeted high-impact placement

IMPACT

  • Single copy sales doubled within a year; sell-through rates outpaced industry averages

  • Expanded to 600+ luxury retail locations and 200+ airport lounges, private aviation, other high-visibility public places

  • Digital engagement grew 30% year-over-year

  • Launched custom “special editions” targeting high-net-worth seasonal audiences