STRENGTHENING GLOBAL STRATEGY FOR A LEADING EUROPEAN MEDIA COMPANY

CHALLENGE

A premium European media company and content syndicator sought to elevate its global positioning and expand its licensing footprint in new markets, particularly in education, media, and consumer products.

The client also needed strategic guidance in navigating and strengthening its high-stakes relationship with a major legacy brand.

YPB GLOBAL’S ROLE

  • Advised on global positioning and visibility strategy for international operations

  • Provided ongoing insights on deal structuring, sales collateral, and partner pitches

  • Facilitated high-level access to senior executives across publishing and entertainment sectors

  • Guided internal leadership on how to present the company as a trusted content partner

  • Supported business development across AI, edtech, and consumer product categories

IMPACT

  • Positioned the client for multiple global content licensing deals now in advanced stages

  • Reframed the brand’s international role to resonate with top-tier publishers and education platforms

  • Built momentum with active negotiations in progress across Europe and Asia

  • Established the foundation for long-term partnerships with global licensees.