INTRODUCING A GLOBAL THOUGHT LEADERSHIP BRAND TO CENTRAL ASIA

CHALLENGE

A leading media group in Central Asia sought to bring one of the world’s most prestigious editorial publications to its local audience — in their own language, for the first time ever.

The challenge included navigating a complex international licensing deal and designing a culturally relevant live event series to accompany the release.

YPB GLOBAL’S ROLE

  • Led negotiations with the globally recognized media brand on behalf of the client

  • Secured favorable licensing terms for print and event rights across multiple years

  • Developed a localized editorial and event strategy that aligned with international brand standards while resonating with local audiences

  • Successfully advocated for inclusion of a live forum format, expanding the initiative’s visibility and impact

  • Received direct recognition from the international rights holder for expert negotiation and strategic execution

IMPACT

  • Delivered a long-term licensing agreement with structured renewal options

  • Integrated a live event series into the publication launch to deepen audience engagement and sponsor appeal

  • Positioned the client as a key regional partner to a globally respected publication

  • Helped elevate the country's presence in international editorial and cultural dialogue